What is social media consultancy?
You may be familiar with the traditional social media marketing agency which runs clients social accounts for them from the strategy development, to the content creation, and the management. However, these agencies don't work for all businesses. Here's why:
- You may not trust a 3rd party with your account passwords and entire brand reputation.
- Marketing comes from the heart of a business - only you understand the impact you want to create and your brands' creative vision - a marketing agency will never truly capture this.
- Traditional SMMAs work with many clients so can only spend limited time on each client's account - meaning non-unique content being posted, limiting your success.
- You may be a content creator yourself such as an influencer, artist, or photographer so don't require an agency to do this for you.
- You may have a marketing staff hired so don't require an agency to run your social accounts.
That's why we are here! We aren't here to create your content or manage your accounts. But we are here to offer you or your business tailored strategic advice on all things social media. So, whether you are a small business requiring advice on how to increase your brand awareness through social media, or a larger business looking for a 3rd party view - we are here for you.
We carry years of organic, paid social, and digital PR social media experience which forms the basis of our advice which we deliver to you through a series of online consultancy video calls to ensure we can reach you no matter where in the world you are.
How consultancy works
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Fixed-term
Typically for a minimum of 3 months (but can be less), we will consult with you or your team through online video calls. This is the best option if you are looking for ongoing strategy consulting, or are launching a marketing campaign lasting for 1 month+. This service is priced on a monthly basis which will be discussed during your free discovery call.
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Day rate
Here, you can book us for the day for more of a one-off consultancy basis- delivered via an online call. This is the best option if you require lots of advice at once rather than in smaller hourly sessions over a fixed term monthly period. For example, you may require advice with launching a new social media account, need all-hands-on planning or launching a new campaign, or are drastically changing your social media strategy, etc. Multiple days can be booked in a row, so whatever your needs are, these will be discussed in your free discovery call.
FAQ's
Who, or what size of company do you work with?
We work with small to medium sized businesses (SME's), large businesses, sole traders, influencers, YouTubers, and theme page owners. In other words, if you would like advice on growing your social media presence or overcoming an issue - book a free discovery call to discuss how we can help.
What can you offer for larger businesses (including those with marketing staff)?
Because we offer consultancy rather than physical management, this can benefit marketing departments seeking a 3rd party perspective to review and advise on their current social media marketing activities. Given our experience working across many industries and monitoring current trends, we can provide your team with strategic guidance based on our extensive knowledge.
Additionally, we can advise you on deciding, or how to best spend your social media marketing budget which with our professional guidance, will help your team justify your costs and actions with management and shareholders.
How does the pricing work?
Pricing is unique to every business based on the scale of your needs. Therefore, a suitable cost realistically aligned to your budget will be discussed during your free discovery call.
I can't decide whether fixed-term or day-rate consulting will suit me best.
This is completely fine, and will be discussed during your free discovery call as we can advise you which will best suit based on your individual needs. If required, a combination of both is possible.