No More Gatekeeping.
In a world full of heaps of online social media marketing advice and "gurus" selling courses making promising claims, it can be hard to decide what will really help you to succeed on social media.
Not to mention, most universities don't thoroughly teach social media marketing, and those who understand it like to gatekeep.
Well... Our course is designed to spill the beans on how to succeed on social media, to grow your brand or personal following to new heights and leave the stress behind.
Who is this course for?
In short... Everyone looking to increase their social media marketing knowledge.
So, including, but not limited to:
Students, Small - Medium (SME) business owners, Social media marketing employees & agents, Influencers, Theme page owners, YouTubers, etc.
Whether you're starting out on your social media marketing journey, or an experienced professional, this course will help you further develop the essential social media knowledge which you likely will not find anywhere else - or at least for such a competitive price.
About the course
The Social Media Handbook covers all the fundamental principles of how to stand out from the crowd on social media (in a good way), to get your account(s) boosted by the algorithm, increasing your brand awareness which allows you to reach your target audience. This information is composed into 5 modules covering 5 key areas which will take approximately 60 minutes each to read.
Think of this course as your trusty old school textbook, covering the principles you need to know, all in one place, which you can read at your own pace, and even refer back to along your social media marketing journey.
To give you the best understanding of the content, we have included case-study examples from successful brands as well as useful tips to consider, along with warnings to help you avoid the traps and common mistakes many social media managers make.
Structure of the Course
Module 1: Introduction to Social Media Management
Module 1 serves as an introduction to social media management, from choosing which platforms to use, to many helpful tips to consider when setting up your profiles to help you or your brand stand out amongst the rest. This also contains useful advice for those of you already running your social accounts, so make sure to give it a read!
Module 2: The Principles of Content Creation
Module 2 covers the principles of how to succeed on social media including the importance of building communities and being relatable to your audience, including real-life case study examples. This is the content they don't teach in university lectures or in most social media courses, and is largely gatekept by those in the know- so here's your chance to learn.
Module 3: Creating the Post
Module 3 covers the essential principles and top tips you need to consider when thinking of content ideas and creating your posts- one of the most stressful parts! So whether you're worrying about content ideas, how to create content, or which hashtags to use... fear not, this module has you covered.
Module 4: Developing Your Social Strategy
Module 4 covers the importance of developing a social media strategy and what goes into one. Areas explored include everything from generating leads, driving engagement, and going viral, to how to understand and analyse account performance metrics and develop a posting schedule. So, if you wish to develop your technical knowledge, this module is for you.
Module 5: Paid Social & Digital PR
Module 5 is the final module, covering a range of paid social media activities from paid advertisements, to boosted posts, as well as public relations (PR) activities including giveaways and influencer marketing.
Ready to start your journey to social media success?
About us
Since there are so many questionable online courses out there these days being sold by online gurus, we thought it's best that we tell you a bit about us as a business.
Josh Porter Media is a social media consultancy business that focuses on using our experience and industry research to help clients on a consultancy basis to grow their social presence through tailored advice including written account audits and online consultancy calls. We proudly work with a range of businesses from SMEs, to larger brands, and even influencers.
We believe that social media marketing education should be accessible to anyone wishing to grow their social media presence regardless of budget and prior experience. That's why we created this competitively priced handbook so you can confidently embark on your social media marketing journey without making the mistakes we made when starting out.