The Social Media Marketing Handbook

The Social Media Handbook covers all the fundamental principles of how to stand out from the crowd on social media (in a good way), to get your account(s) boosted by the algorithm, increasing your brand awareness which allows you to reach your target audience. This information is composed into 5 modules covering 5 key areas which will take approximately 60 minutes each to read.

Think of this course as your trusty old school textbook, covering the principles you need to know, all in one place, which you can read at your own pace, and even refer back to along your social media marketing journey.

To give you the best understanding of the content, we have included case-study examples from successful brands as well as useful tips to consider, along with warnings to help you avoid the traps and common mistakes many social media managers make.

What this course will help you with:

• Understanding key principles and concepts which when put into practice will enable your social page's growth (in terms of engagement, i.e. views & followers etc.). These principles relate to your content creation and general account management, with examples and real-world case studies to aid your learning experience.
• Tips, tricks and general guidance on areas of social media marketing including organic, paid social, and digital PR.
• How to avoid common mistakes made by social media users and managers.
• Understanding social media metrics and how they can be tracked effectively.
• Plus, much more.

What this course will not help you with:

• Understanding how to use social media apps- this course aims to teach readers how to successfully grow their social media presence with a marketing focus. For advice on how to physically use the apps, it is best to refer to the user guides provided by the app developers themselves.
• This course does not teach how any social media algorithms work, because the truth is... nobody truly knows even if they claim to. However, based on years of social media marketing experience we can gauge roughly what performs well and what does not, along with what habits and actions can hinder or boost success; it is these areas of experience that this course covers.
  

Disclaimer, Josh Porter Media is not responsible for the lack of, or perceived under success, of customers social media accounts or pieces of social media content. This course covers advice that if followed will help customers on the right path to enhanced social media performance (i.e. increased exposure [views], and engagement), however does not guarantee this success as the customers' individual experience is a main factor in their own success.